Ƶapp

Ƶapp Named Finalist in Practice Management Category at the 2024 WealthManagement.com “Wealthies” Industry Awards

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Firm’s home-grown “Rise to Elite” program helps Financial Professionals grow their practice

DALLAS – (July 2, 2024) – Ƶapp®, Inc., a unique community within Cetera Holdings and a leader in tax-focused financial planning and wealth management, announced today that it has been recognized as a finalist in the (“Wealthies”)* for Practice Management among broker-dealers with 1,000 or more advisors. Now in its 10th year, the annual Industry Awards honors the individuals, organizations and companies that help financial advisors build better businesses and create better outcomes for their clients.

Ƶapp is a 2024 "Wealthies" finalist for “Ƶapp Rise to Elite,” its home-grown, complimentary peer-to-peer coaching program for firms aspiring to achieve significant growth in their wealth management business. Crafted by the Ƶapp Home Office team and Ƶapp Financial Professionals specifically for their growth-oriented peers, the curriculum offers scalable, repeatable business strategies complemented by coaching and accountability partners.

“Rise to Elite” offers peer mentorship for financial professionals. It provides collaborative growth through coaching, strategic planning, and ongoing support. Central to its ethos is the provision of access to small group coaching sessions, where advisors can engage in discussions, share insights, and glean wisdom and best practices from experienced mentors. The program ensures participants are equipped with tools and knowledge needed to grow their firms to the next level and serve clients effectively. Beyond instruction, the program helps foster meaningful relationships with successful Financial Professionals who share similar aspirations and objectives.

Results achieved by “Rise to Elite” graduates underscore the program’s efficacy. For example, there’s a notable uptick in both AUA and client acquisition among program participants, and on average, “Rise to Elite” graduates report a 15%-20% year-over-year increase in their AUM in comparison to similarly situated peers.

“We are incredibly proud of the results from Rise to Elite, especially considering that the program is relatively new,” said Nona Rosa, Director, Practice Management at Ƶapp. “Rise to Elite personifies the heart and soul of the Ƶapp Community where collaboration, not competition, is the common denominator of success for our advisors who celebrate their peers’ growth as robustly as their own.”

Ƶapp will receive recognition, alongside other finalists, during a black-tie ceremony at the Ziegfeld Ballroom in New York City on Sept. 5, 2024.

About Ƶapp®

Ƶapp, a unique community within Cetera Holdings, delivers tax-intelligent wealth management solutions for financial professionals, tax professionals and CPA firms, supporting its goal of minimizing clients’ tax burdens through comprehensive tax-intelligent financial planning. Ƶapp has two distinct, but related, models within its business: the independent Financial Professional model and the employee-based model. Ƶapp refers to its independent Financial Professional model as Ƶapp Wealth Management®. Ƶapp Wealth Management (AWM) works with a nationwide network of Financial Professionals operating as independent contractors and offers its services through its registered broker-dealer, Ƶapp Investment Services, Inc., Member FINRA, SIPC, registered investment advisor (RIA), Ƶapp Advisory Services, Inc., and insurance agency subsidiaries. We refer to our employee-based model as Ƶapp Planning Partners℠. Ƶapp Planning Partners offers services through its RIA, insurance agency, and affiliated broker-dealer, Ƶapp Investment Services, Inc., and partners with CPA firms to provide their consumer and small-business clients with holistic financial planning and advisory services. Collectively, Ƶapp had $92.8 billion in total client assets as of Dec. 31, 2023.

*The WealthManagement.com Industry Awards program recognizes outstanding organizations and individuals that support financial advisor success. Listing in this publication and/or award is not a guarantee of future investment success. This recognition should not be construed as an endorsement of the advisor by any client. No compensation was provided directly or indirectly by the recipient for participation or in connection with obtaining or using the third-party rating or award.

Media Contacts:

Tony Katsulos Ƶapp, Inc.

(972) 870-6654

tony.katsulos@avantax.com

Alexandra Lynn

StreetCred PR for Ƶapp, Inc.

929-317-4240

alexandra@streetcredpr.com

avantax@streetcredpr.com