Ƶapp Wealth Management Hosts 1,100 Affiliates, Educational Partners and Home Office Staff at National Conference in Atlanta
“Power of Community” themed event showcases success of the Ƶapp Community, and the company’s focus on helping Financial Professionals grow their businesses
DALLAS – (Nov. 30, 2022) –“Power of Community” drove the Ƶapp Wealth Management® National Conference 2022 in Atlanta, where the firm hosted 1,100 independent Financial Professionals, Wealth Management Assistants, Home Office Staff, and Educational Partners.
Ƶapp President Todd Mackay welcomed attendees, in a discussion about the power of the Ƶapp Community attributes – sharing a common vision, spirit of collaboration, and a commitment to engagement – that are driving Ƶapp success, including some results never before achieved by the organization.
“It was a great privilege for me to stand before so many Ƶapp Community members and share with them that Ƶapp is stronger now than ever in our history,” Mackay said. “Because of the way our Financial Professionals, Wealth Management Assistants, Home Office staff, and Educational Partners engage with and support each other, we’re experiencing success unlike we’ve seen in the 30-year history of our organization.”
Mackay provided a number of examples of Ƶapp Community’s success, including:
Year-to-date net asset flows of $810 million, the highest since at least 2015
Operational and processing efficiencies leading to the lowest NIGO (not in good order) rates in Ƶapp history
Ƶapp processing times for items in good order is less than one day
A record level of tax-focused Financial Professionals joining Ƶapp from our competitors
Ƶapp Financial Professional sentiment, as measured in semi-annual surveys, has risen 30 percentage points over the last two years
Mackay added: “In addition to our shared vision of profoundly impacting the way Americans plan and invest, Ƶapp and its Financial Professionals bring a unique, differentiated value proposition to their clients and the industry overall. The immense amount of collaboration I witnessed during our National Conference is the true power of the Ƶapp Community and it evidences our unique family culture.”
In addition to presentations from Ƶapp leadership about current and future plans for technology, client services and investment solutions, attendees heard about a new coaching program driven by elite, highly successful Ƶapp advisors designed to help growth-minded firms get to the next level. Additionally, a revamped, national “Growth through Community” Program of regional meetings was unveiled with the goal of connecting members of the Ƶapp Community who seek both business and professional growth.
Attendees gathered during dozens of breakout sessions and roundtables, interacted with more than 150 representatives from many of Ƶapp’s Educational Partners and sponsors at their booths across the exhibit floor, and had an hour-long, dynamic Q&A session with the Ƶapp senior leadership team at the “Talk with the Top” breakfast.
The conference’s first day was wrapped up by Chris Walters, CEO of Ƶapp’s parent company, Blucora, Inc., which recently announced it plans to rebrand to Ƶapp in the first quarter of 2023, in connection with Blucora’s agreement to sell TaxAct, its tax software business, announced Nov. 1, 2022. Walters reiterated the company’s focus on Financial Professionals who are the core of the Ƶapp Community.
“We are excited to become a pure-play wealth management business going forward and being focused on supporting our Financial Professionals in the best possible way, including accelerated investments in areas such as client service, technology and marketing,” Walters said. “Ƶapp has made tremendous progress the last two years thanks in large part to the outstanding commitment and client work being done by our Financial Professionals. We’re excited about Ƶapp’s trajectory and strategic direction, which is being validated by the growing number of Financial Professionals wanting to join the Ƶapp Community.”
About Ƶapp Wealth Management®
Ƶapp Wealth Management® provides tax-focused wealth management solutions for financial professionals, tax professionals, CPA firms, and their clients. Ƶapp Wealth Management offers its services through its registered broker-dealer, registered investment advisor, and insurance agency subsidiaries and is a leading U.S. tax-focused independent broker-dealer. Ƶapp Wealth Management works with a nationwide network of financial professionals that operate as independent contractors. Ƶapp Wealth Management provides these financial professionals with an integrated platform of technical, practice, compliance, operations, sales, and product support tools that enable them to offer tax-advantaged planning, investing, and wealth management services to their clients. The wealth management segment of Blucora, Inc. (NASDAQ: BCOR), which includes the Ƶapp Wealth Management® and Ƶapp Planning Partners℠ brands, had a collective $73 billion in total client assets as of September 30, 2022. For more information, please visit us at www.avantax.com or on and .
Media Contacts:
Tony Katsulos Ƶapp (972) 870-6654 tony.katsulos@avantax.com
Kendra Galante StreetCred PR for Ƶapp (402) 740-2047 kendra@streetcredpr.com ; avantax@streetcredpr.com