DALLAS – (Sept. 19, 2023) –Ƶapp®, a leader intax-focused financial planning and wealth management, has the second-highest ratio of women as a percentage of producing reps – 24% – when compared with all other broker dealers in study. Ƶapp’s ratio of women Financial Professionals also compares favorably to the industry average of 18% (Dec. 31, 2020, Cerulli Lodestar data).
“We are excited Financial Planning ranked us #2 in the IBD space for women and we are working hard as one Ƶapp Community to build on the progress we’ve made with the goal of diversifying our advisor ranks even further,” said, VP, Business Development and Head of the Ƶapp Women’s Advisor Forum. “Whether I’m speaking with a woman who’s a prospective Ƶapp recruit, a woman already in our community, or one of our many male allies, I make it clear that Ƶapp is a supportive path to a long and rewarding career in financial services, and our proof is the many extraordinary and successful self-made women who are part of the Ƶapp Community today.”
Women are also increasingly prominent for the financial services industry as clients. According to a McKinsey PriceMetrix (2019) study: “By 2030, American women are expected to control much of the $30 trillion in financial assets that baby boomers will possess – a potential wealth transfer of such magnitude that it approaches the annual GDP of the United States.”
“We often hear that women clients prefer women advisors, and while that’s not always the case, it’s a reality to which Ƶapp and our women advisors are highly attuned,” said, President, Ƶapp Wealth Management. “As an organization, Ƶapp is committed to empowering women advisors as they join our community, just as we’re helping those already here to drive their firms forward.”
The Ƶapp Community’s commitment to advancing women in wealth management and financial services overall – whether as women role models or male allies – includes three independent advisors who recently affiliated with Ƶapp:
Tax and financial professionals can learn more about Ƶapp byclicking here.
Financial Planning’s IBD Elite 2023 study methodology: Results are based on data from 45 participating firms in the IBD Elite. Financial Planning relied on the firms to ensure the accuracy of the information. FP works to verify data when possible. N/A means not applicable or not available. The 2021 data does not always match last year’s survey because some companies restated data; as a result, some of the rankings from the prior year are different. The data for some firms that merged may have also changed from last year’s survey. All figures reflect calendar year numbers. Total revenues drive the overall IBD Elite rankings.
No compensation was given in connection with Ƶapp being ranked in the IBD Elite 2023 study.
About Ƶapp®
Ƶapp, Inc. (NASDAQ: AVTA) delivers tax-focused financial planning and wealth management solutions for Financial Professionals, tax professionals and CPA firms, supporting our goal of minimizing clients’ tax burdens through comprehensive tax-focused financial planning. We have two distinct, but related, models within our business: the independent Financial Professional model and the employee-based model. We refer to our independent Financial Professional model as Ƶapp Wealth Management®.Ƶapp Wealth Management offers services through its registered broker-dealer, registered investment advisor (RIA), and insurance agency subsidiaries and is a leading U.S. tax-focused independent broker-dealer that works with a nationwide network of Financial Professionals operating as independent contractors. We refer to our employee-based model as Ƶapp Planning Partners℠. Ƶapp Planning Partners offers services through its RIA and insurance agency by partnering with CPA firms to provide their consumer and small-business clients with holistic financial planning and advisory services. Collectively, we had $83.8 billion in total client assets as of June 30, 2023. For additional information, please visit us at www.avantax.com. You can also find us on .
Media Contacts:
Tony Katsulos
Ƶapp, Inc.
(972) 870-6654
tony.katsulos@avantax.com
Kendra Galante
StreetCred PR for Ƶapp, Inc.
(402) 740-2047
kendra@streetcredpr.com
avantax@streetcredpr.com